Podcast Host Rankings by Episode Share (Sept 2021)

October 7, 2021

One of the ways to measure the health of the current podcast ecosystem is to measure new episodes published.

We’ve been looking at every single new podcast episode published and identifying which podcast hosting company it belongs to, primarily by following the media file url past any tracking redirects.

There are many market share numbers floating around out there for the various podcast hosting companies, but it’s often difficult to compare apples to apples - especially when considering dead shows. Looking at only new episodes is one fairly objective way to compare each platform, at least by sheer amount of new output.

Below is the ranking of podcast hosters ordered by episodes published in September 2021.

A rounded percentage of episode share is also included if > 0%.

Analysis by John Spurlock

Thanks to the Podcast Index for crawling every podcast, and giving us a signal of when to check for new episodes.

And thanks to the Open Podcast Analytics Working Group for maintaining a list of media url patterns. We’ve incorporated these patterns along with some of our own to come up with the host identification and metadata for this ranking.

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