Canadian radio to broadcast podcasts

• In Canada, Corus radio stations have launched The Curiouscast Podcast Hour, airing a weekly show with a different podcast episode every week from the company. It’ll be hosted by Chris “Dunner” Duncombe, the Director of Podcasting and Streaming for Corus Entertainment, and aired on GLobal News stations. The company owns 39 stations in eight of Canada’s top ten markets.

• NBC has launched five podcasts around the Tokyo Olympics, and the NBC Olympics Apple Podcasts channel. The Podium and In The Village will both be daily.

  
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• Podcorn’s CEO is interviewed for an advertorial in MediaVillage about earning money with podcasts. The company, owned by Audacy, has 48,000 podcasters using their platform.

• BetterHelp is still the US’s biggest podcast advertiser, says Magellan AI, with NBCUniversal (Peacock) a distant #2. They have a market update webinar today at 11am ET.

• Libsyn announced a partnership with Canva, to help podcasters produce show and episode art.

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• macOS Big Sur 11.5 has been released. The 3.84GB of download will give you minor enhancements to the Podcasts app, a bugfix for Apple Music, and fixes something you won’t have noticed that was broken with some smart cards that you don’t use.

Thank you if you kindly sent us a testimonial yesterday for our website’s front page. We’ll take a good look at those over the next few days - very kind of you.

Tips and tricks

• What’s the perfect length for your podcast episodes? Kristi Jacobsen has another take on the age-old question. Here’s our answer, by the way
• Pointing at recent upheavals in the industry, Evo Terra has some advice to survive: including to diversify your podcast’s assets and footprint.
• Pacific Content post How to Interview Someone While Climbing a Volcano, which seems a niche skill. It’s really about face-to-face interviewing skills, which we once had a while ago.

Podcast News

This Is America with Rich Valdes has signed an agreement with YEA Networks. YEA will provide hosting and sales representation. It’ll be produced by Valdes’s production company, the ABC Recording Network.

For ten years, an arsonist terrorized Southern California, burning down businesses in broad daylight. Four people died. Then a manuscript for a novel led investigators to the last person they would have ever suspected. Firebug is new today from Marc Smerling’s Truth Media and Sony Music Entertainment.

On Podland this week, sponsored by Buzzsprout and Riverside․fm, NOVA Entertainment’s Head of Podcasts & Digital Content Rachel Corbett co-hosts with James Cridland, Podnews’s Editor. We talk fiction podcasts, dynamic ad insertion, podcast market slowdowns, GoodPods and social audio; and an we have an interview with Grammar Girl’s Mignon Fogarty, who has been podcasting since 2006.