Head of Marketing and Communications
A full time position at Novel, London, UK
Job Title: Head of Marketing & Communications Location: Emerald Street, Holborn, London Contract Type: Permanent Term: Full-Time, (Flexible working possible) Start Date: Asap Reports to: Managing Director Direct Line Reports: Junior Marketing Manager
INTRO
Are you an incredibly ambitious, autonomous communications professional, ripe for a new challenge in a thriving scale-up environment?
Are you interested in working with like-minded, ambitious, driven people making premium-quality, mind-blowing, ear-catching, tell-all-your-friends-to-listen-to-this audio?
Are you excited about the rampant growth in global podcasting, and want to play a key part in the expansion of the British company at the centre of this explosion?
Well, at Novel, we’re on a mission to take on the Americans at their own game and mirror the success of the companies we love - Gimlet, Pineapple Street, Pushkin or Wondery - to produce incredible shows and build a brilliant, vital, talked about brand.
And that’s where we need your help.
OVERVIEW
Novel is seeking a Head of Marketing and Communications to help manage and grow the Novel brand and reputation, as well as successfully launch and promote a new slate of shows. We are looking for an experienced all rounder to lead on all aspects of marketing and communications for this respected and award winning company.
Working closely with the senior team, the successful candidate will devise and implement Novel’s communications strategy and plans, whilst also delivering a range of activities that support Novel’s consumer and corporate messaging strategy.
You will be handling show launches as well as considering how best to develop Novel’s corporate reputation to aid future growth. Knowledge of the US media market and outlets would be ideal.
There will be the opportunity to work with a, yet to be appointed, PR agency or publicist.
A new website and brand identity will be rolled out in the new year, and the successful candidate will be in charge of this including all of Novel’s output across all channels.
You will manage a Junior Marketing Manager who will be in charge of social channels’ content, analytics, spend and growth as well as other duties.
Whilst a love of podcasts is a must, audio experience is not, so candidates from similar roles in the creative industries would be encouraged to apply.
This will be an autonomous role, perfect for a self-starter excited by the prospect of working in a highly creative and entrepreneurial environment, in a buoyant, fast growing sector.
KEY RESPONSIBILITIES
- Lead Novel marketing and comms across all consumer and b2b channels.
- Be the brand guardian for all b2b and consumer output
- Develop the communications strategy to deliver both external and internal plans that align to the overall business objectives.
- Determine communication channels, priority messages and themes.
- Establish strong relationships with national business and trade press in the UK and US (which is a big priority), promoting the business and its shows to enhance company image and reputation.
- Work closely with partners on shows launched with them.
- Continually evaluate the comms approach and devise strategies to cut through via profile pieces, thought leadership pieces, event speaking opportunities etc
- Oversee social media strategy and output (Twitter, Linkedin)
- Line manage a Junior Marketing Manager (TBC)
DESIRED KNOWLEDGE, SKILLS & ABILITIES
- Demonstrable ability to think strategically, creatively and independently
- Exceptional verbal and written communications skills
- Ability to work in partnership and flexibly with others
- Ability to build and maintain influential external relationships and strategic partnerships
- A strong track record of crafting and managing messaging
- A strong track record of PR strategy and media relations
- Project management experience and ability to manage multiple tasks concurrently
- Excellent understanding of social media channels
- Excellent organisation skills and ability to prioritise a large amount of tasks in an effective way
- Working knowledge of some or all of the following: G Suite, Powerpoint/Keynote, Google Analytics, Twitter, LinkedIn, Asana
- Podcast industry knowledge and media contacts an advantage
- Knowledge of the US media landscape and outlets an advantage
- Minimum of 7 years experience in the creative industries, ideally at a media company, publisher or agency
PACKAGE
- Bupa private medical insurance
- Life insurance
- Income protection
- Pension
- Season ticket loan
- Ride to work scheme
- 23 days of holiday per year + 3 days at Christmas + Bank Holidays
It is obvious the podcast industry needs to change and become more diverse. We are therefore particularly keen to hear from applicants that are underrepresented in the industry, such as those from Black, Asian & Minority Ethnic backgrounds or those with disabilities.
The closing date for this position is 18th November.
Thanks and good luck.
ABOUT NOVEL
Novel produces premium original podcasts, as well as award-winning content for leading broadcast networks and platforms, including the BBC, iHeartRadio, Wondery, Audible and Spotify.
Whilst investigative and narrative documentary story-telling are firmly in our DNA, Novel also develops and produces shows in comedy, politics, sport and scripted.
Novel works with top-tier brands and IP owners such as Google & The Premier League who appreciate our abilities to create innovative branded podcasts that people actually want to listen to.
With great development and IP at the centre of the business, our ideas are increasingly migrating to TV, film and publishing, with numerous projects in development.
The company has grown from 4 to 35 staff in 18 months, with growth underwritten by a large number of deals, primarily from the USA. Represented by United Talent Agency, and with an incredibly rich slate of shows, Novel has cemented itself as the UK’s biggest independent podcast production company, with an ever expanding number of commissions and original podcasts set to launch soon.
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