A company that produces podcasts has proposed a unique office building in Winter Garden.
Winter Garden-based Sweet Fish Media wants to build a 14,000-square-foot office building and a 6,860-square-foot shell building at 1123 Orange West Blvd., according to city of Winter Garden documents. The larger building connects to a lazy river and to the north of the office, a go-kart track goes around a retention pond.
The building would include four sound stages as well as a common area with a kitchen and wall projector that would be where the lazy river connects to the building.
Sweet Fish is set for a Jan. 19 pre-application meeting with the city of Winter Garden's development review committee. The site plan would go before the committee again in the future after any necessary adjustments to plans.
To see the site plans and renderings, click here.
Representatives with Sweet Fish Media were not available for comment. Per its website, the company is remote-based.
The vacant 2.42-acre property where the office is proposed is owned by Wash & Go Winter Garden LLC, which owns a car wash north of the property at 14580 W. Colonial Drive. Representatives with Wash & Go and Maitland-based STIX Commercial Group LLC, who is marketing the vacant property for sale, were not available for comment.
Founded in 2015, Sweet Fish Media ranked at No. 560 on the 2021 Inc. 5000 list of the fastest-growing private companies in the nation. The company focuses on the production of business-to-business content.
An expansion for the company comes as podcasting continues to see growth in ad dollars. The New York City-based Interactive Advertising Bureau in a report with PricewaterhouseCoopers found U.S. podcast advertising revenue in fiscal 2020 were at $842 million, up from $708 million in the year prior.
“Podcasting will grow in the next two years by leaps and bounds,” said Eric John, vice president of IAB Media Center, in a prepared statement. “Podcast listeners have shown that — even when working from home — podcasts are a preferred medium. Advertisers are benefiting from new technologies developed to serve these marketplaces, to make podcast advertising more dynamic and measurable than ever before.”
Total market podcast revenue for the U.S. is projected to hit $1.76 billion in fiscal 2022 and $2.19 billion in fiscal 2023, per the report.
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Most recent year-end revenue (2020 gross)
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