7 Ways to Repurpose your Podcast Content

In this article, we’ll show you how to repurpose podcast content in fun and interesting ways.

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What does it mean to repurpose something?

According to Cambridge Dictionary, “repurposing” is a verb meaning “to find a new use for an idea, product, or building.” Some people have taken old ladders and turned them into bookshelves, others have taken soda cans and made suits of armor. 

These are all great examples of repurposing but how can we take this thinking and apply it to your podcast content?

How to repurpose your podcast content

You have put a lot of hard work into your podcast and it is important that you share it as far and wide as possible. So let’s take your audio file and see how many pieces of content we can turn that file into.

Not only are we going to talk about how it can boost your discoverability, but also how it can provide more value to your listeners as well as attract new ones.

Are you ready? Then let’s get into it!

Table of Contents

• Create audiograms for sharable social content
• Give your podcast a video element
• Convert your episode’s content into infographics
• Write your episodes as blog posts
• Run your podcast as a live stream
• Start a newsletter for your podcast
• Repurpose your episodes into transcripts

1. Create audiograms for sharable social content

Audiograms are amazing content to share on your social sites or websites. A long podcast can sometimes be too long for someone to dive into even if it is amazing, but with an audiogram, you can hook them with a highlight or specific clip from your show and have them itching to start the full episode.

Audiograms are much more eye-grabbing than a static image and they are also more likely to get shared than content that is just an image + text.

Our friends at Headliner are masters at taking your podcast content and turning it into a highly clickable and lovable audiogram. Just look at what we did with this clip from the Howie Mandel show!

The quick way to make audiograms

You can easily make audiograms with Podchaser. Just head to any episode page on Podchaser, and click the “share” button and then select the waveform icon from the dropdown menu. That will open up Headliner with that episode loaded up and ready to convert it into an audiogram!

2. Give your podcast a video element

Audio and video are the peanut butter and jelly of the digital media sandwich. You may be thinking “my podcast is audio, that is the whole point of a podcast” but my answer to you is that it is still very possible to take your audio content and apply some visual elements to it!

You don’t need to convert your whole episode to a video (unless you want to) but you can take a minute or two and either add images to accompany what you’re speaking to OR even record yourself as you are speaking into the microphone.

This is great promotional material for your show and it can exist on all your social media sites as well as your website! They even work amazing for teasers and announcements.

The H3 Podcast has a bunch of video content for each of their episode that lives on their YouTube channel.

3. Convert your episode’s content into infographics

Maybe your podcast requires a lot of research and preparation. Take some of the most valuable insights of your episodes and turn them into an infographic. 

These pictures accompanied by text are both attention-grabbing and valuable. They can work exceptionally well if you’re speaking to content that involves stats because you can then visualize the data and make it more powerful, but if your show is one that is mainly story-telling, they can work well especially as teasers/announcements!

Just see how The Alarmist turns their episode content into fun infographics for their social sites!

4. Write your episodes as blog posts

This written content is amazing for SEO and is something that many of your listeners can find valuable. Some content is better to read than to be heard, and sometimes having both is best.

If you have a really interesting topic, you can turn that episode into an article and can attract new listeners to your show by having them discover your article.

Running a blog and a podcast simultaneously might seem difficult, but you’ve already done the hard work by researching and recording your podcast, all that is left is to write your content into an article.

99% Invisible does this and has a bunch of awesome articles on their website.

5. Run your podcast as a live stream

Have you thought about recording one of your podcasts but as a live stream? This gives you a chance to actually speak to an audience and even make it interactive. This is great content for your potential videos, Youtube/TikTok channel, and something a lot of podcasters have actually used to monetize their show.

Have it so your fans can ask you questions or even do something as small as adding an emoji reaction when they like (or dislike) something you say. It is a great way to engage with your audience.

Facebook Live is helpful, but even getting started with a simple Zoom call can be tons of fun.

6. Start a newsletter for your podcast

Your fans already tune in daily, weekly, or monthly (depending on the frequency of your episodes) to hear you speak, so why would they not be interested in receiving updates and emails from you? 

Your content can range from recaps of your most recent episode to interesting things you have thought about or stumbled upon in your research. This is a great way for keeping your listeners engaged and providing them with more than just an audio file.

We suggest getting started with a free plan from Mailchimp.

7. Repurpose your episodes into transcripts 

Not only does this make your podcast more accessible to the hard-of-hearing audience but it is also great for SEO. Your episodes and content become searchable and it is really going to boost you on the major search engines.

This American Life has transcripts for all their episodes on their website.

Bonus. Get the most out of social media

You’re probably already posting your podcast on social media, but here are some rapid fire tips to help use your content to spread the word.

• Post behind-the-scenes photos and videos.
• Tag people, stories, and brands you mentioned in the article to incentivize re-shares.
• Share your links on forum platforms like Reddit to start a discussion.
• Add your episode to a Podchaser list, then share it and tag the other podcasts in the list.

Takeaways

As you can see, your podcast content doesn’t have to exist exclusively as an audio file, it can actually be a bunch of different things. Find out what your podcasting brand needs and then get creative!

Podcasting is fun but a lot of work, so make sure that you are capitalizing on that work and getting the most you possibly can out of it!  

Additional Reading

• 5 Ways I use Podchaser as a Podcaster
• Thinking Audience-Centric with Nick Glimsdahl
• How To Submit Your Podcast to Apple Podcasts, Google, Spotify, & Everywhere Else
• Getting Started in Audio Drama Podcasting