Podcasts have established themselves as a mainstream media platform, attracting an ever-growing and highly engaged audience, as highlighted in The Podcast Consumer 2024.

Megan Lazovick, Vice President at Edison Research, presented insights in a webinar, offering benchmark data on weekly and monthly U.S. podcast consumption. The presentation focused on foundational research findings in the podcast space and emphasized the targeted appeal and increasing influence of podcasts.

Edison Research introduces a comprehensive collection of data curated to illuminate the current state of Audio. Culled from over a year of Weekly Insights, Sound Data is an exploration that will reshape your understanding of audio in ways you may not have anticipated. In these pages, you will find fifty carefully selected charts that delve into how we experience audio today.

Organizations in the U.S. and around the world trust Edison’s team of researchers and thought leaders to gather information that is reliable, relevant, and credible.